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Vogo invente le smart stadium

See on Scoop.itDynamic Ad Insertion & linear TV

Thierry Tacheny‘s insight:

Les écrans envahissent les stades !

See on www.objectif-lr.com

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Tecteo peut racheter les Éditions de l’Avenir sous condition

See on Scoop.itTV Distribution and Retransmission fees


Saisi notamment par Belgacom et Base, l’Autorité de la concurrence a dit oui au rachat des Éditions de l’Avenir par Tecteo.


Thierry Tacheny‘s insight:

Le début d’une nouvelle aventure ?  Contenu et distribution réunis, c’est définitivement le futur ! Congrats :-)  


See on mobile.lesoir.be

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Disney veut pister ses clients

See on Scoop.itTV Distribution and Retransmission fees


La Walt Disney Company développe actuellement un projet ambitieux pour ses parcs d’attractions : un bracelet «intelligent» qui fera office de billet d’entrée, de clé de chambre d’hôtel et de portefeuille électronique. Pour mieux cerner le visiteur.


Thierry Tacheny‘s insight:

Big Data in the real (magic) world !


See on trends.levif.be

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Year End: Will Consumer Anger Over Sports TV Costs Boil Over In 2014?

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One in a series of Deadline stories that look back on 2013 and ahead to 2014. Some of 2014’s most important sporting events won’t take place on a grass


Thierry Tacheny‘s insight:

ESPN’s price charge to cable could grow to $7.65 per sub per month, or $9.2B a year, in 2018 (SNL Kagan)


See on www.deadline.com

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Rachat de SFR : Numericable n’ira pas plus loin

See on Scoop.itTV Distribution


Les critères exigés par Vivendi, la maison mère de SFR, seraient remplis, expliquerait le câblo qui n’a pas l’intention de surenchérir.


Thierry Tacheny‘s insight:

Bouygues ? Numericable ? And the winner will be ?


See on www.zdnet.fr

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Apple veut un réseau privilégié pour son Apple TV

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Aux Etats-Unis, Apple négocierait avec l’opérateur Comcast pour bénéficier d’un accès privilégié aux abonnés, en s’assurant de ne


Thierry Tacheny‘s insight:

Negotiations Comcast / Apple: Simply a question of Customer ID ownership.


See on www.numerama.com

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AT&T promises to lower your Internet bill if FCC kills net neutrality

See on Scoop.itTV Distribution


Not only that, startups can better compete against Netflix by paying off ISPs.


Thierry Tacheny‘s insight:

Fierce battle about « Net neutrality ».  Who will pay to access services of Web companies ? Consumers or Providers ?  Next round in the US.   


See on arstechnica.com

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Apple: une offre de vidéo en streaming dans les tuyaux de Comcast?

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La marque à la pomme serait en discussion avec le câblo-opérateur américain Comcast pour un service de télévision en streaming en commun.


Thierry Tacheny‘s insight:

Apple en route vers une offre TV en streaming ?


See on www.latribune.fr

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Jesus Perezagua steps down at FIC

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Long-time Fox International Channels (FIC) executive Jesus Perezagua has notified the company that he will be stepping down from his role as president, Europe and Africa effective April 30. He will…

 

Thierry Tacheny‘s insight:

Management change At Fox International Channels.

See on www.broadbandtvnews.com

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Programmatic Shaping the Future of TV Ad Buying

See on Scoop.itDynamic Ad Insertion & linear TV

Programmatic ad buying is efficient, effective and delivers real time behavioral insight. It refers to the use of software to purchase digital advertising, rather than traditional process that include RFPs, human negotiations and manual insertion orders. In simple terms, it’s using machines to buy ads. Now some online ad buyers who are using « programmatic » trading techniques for video are exploring options for using the same digital processes for ads on TV, as I learned at a recent Topic: Customer Experience.

 

Thierry Tacheny‘s insight:

« Programmatic clearly is the place to be ! »

See on www.cmswire.com

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Coming to your TV, an ad just for you | Toronto Star

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New technology allows different commercials to air in specific postal codes.


Thierry Tacheny‘s insight:

CHCH – the first over-the-air TV station in Canada to offer Targeted spots in Linear Broadcast. Who’s next  ?


See on www.thestar.com

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The Connected Consumer

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Last week MediaTel’s Connected Consumer Conference took place in central London. Here we take a look at some of the key themes such as why your smart TV might soon be stupid, and how selling your own personal data might become the norm


Thierry Tacheny‘s insight:

Could Set top boxes become the most connected device in the home ?  Yes according to Media Bug  Research !


See on www.theguardian.com

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Why TV advertising will never be the same

See on Scoop.itDynamic Ad Insertion & linear TV


Until very recently, traditional television had not experienced many wholesale changes. Yes, there was the advent of colour and digital signals, but the way advertising found its way onto TV has not changed for many decades


Thierry Tacheny‘s insight:

Progammatic TV ? « The start of a new world »


See on www.bandt.com.au

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Sky AdSmart gives 26% sales boost to East Coast Trains

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Sky AdSmart gives 26% sales boost to East Coast Trains from Media Week – news and information from the world of media


Thierry Tacheny‘s insight:

Linear targeted TV advertising works !! (Who would have doubted about it  ??). Sky Adsmart shows us the next TV Ecosystem ! 


See on www.mediaweek.co.uk

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Facebook lance officiellement ses « Premium video ads »

See on Scoop.itDynamic Ad Insertion & linear TV

Thierry Tacheny‘s insight:

Elles dureront 15 secondes, se feront en douceur dans un premier temps et s’arrêteront automatiquement si l’utilisateur passe aux publications.

See on www.cbnews.fr

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Why Facebook Is Releasing News Feed Video Ads (FB)

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Learn the reasons behind Facebook’s plan to launch video ads. – Adrian Campos – Tech and Telecom

 

Thierry Tacheny‘s insight:

It has been estimated that the video ad market in the US will reach a $9 billion revenue by 2016, up from just $2 billion in 2011.

See on www.fool.com

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Facebook Has An Ingenious Plan To Make Sure Its New Video Ads Will Actually Be Worth Watching

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Each video will be screened before it airs by a panel of about 500 viewers, who will give the 15-second videos a score to reflect how much they like them.

 

Thierry Tacheny‘s insight:

Facebook Video Ads will have to be funny or meaningful. They will be screened and scored by a panel of 500 person before being released (or not).  They will be 15 seconds long and will popup without sound for the first second. Of course Facebook wants these ads to be liked.

See on www.businessinsider.com

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WorldScreen.com – Articles – Liberty Media Tops Profitability Ranking

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Liberty Media Tops Profitability Ranking

 

Thierry Tacheny‘s insight:

Liberty Media at the heights of Media profitability in 2013 !

See on worldscreen.com

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Time Warner Cable CEO Robert Marcus Eligible for $80 Million Golden Parachute

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Marcus served in the role for just 44 days before Comcast announced plans to take over

 

Thierry Tacheny‘s insight:

44 days serving as CFO and… a dreaming parachute ! Congrats Mr Marcus !

See on www.thewrap.com

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Next TV: Comcast Testing TV Everywhere Authentication On Apple TV, Roku Devices

See on Scoop.itTV Distribution and Retransmission fees

Thierry Tacheny‘s insight:

Comcast currently focusing effort to list « TV Everywhere » where high consumption already exist !

See on www.multichannel.com

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Can ‘Shoppable Shows’ Save TV Advertising?

See on Scoop.itTV Distribution and Retransmission fees

Broadcast is slowly dying. Here’s a good-looking plan to save it.

 

Thierry Tacheny‘s insight:

TV revenue have long been resilient to historical live ratings drop. But for how long still ? It is time to monetize time shifted audiences.

See on www.theatlantic.com

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How 100 Million Cable Subscribers Are Forced to Subsidize Professional And College Sports

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Sports TV is the largest cause of increases that are expected to drive the average monthly bill from $90 to $125 over the next few years.

 

Thierry Tacheny‘s insight:

Sports TV transmission fees are expected to drive average monthly bill from $90 to $125 ! Will all viewers accept to subzidise Sports ?

See on www.forbes.com

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Mobistar selects Alpha Networks

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Mobistar has selected the integrated operational and business support system solution from Alpha Networks to support its upcoming cable TV and broadband services. Mobistar’s new cable TV and broadb…

 

Thierry Tacheny‘s insight:

After Billi and Snow, Alpha Networks has been selected by Mobistar to run its cable TV and broadband services.   A belgian operator ! Congrat !!

See on www.broadbandtvnews.com

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TV data startup Boxfish raises $7 million to make your cable box smarter

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Forget browsing your TV guide by show names — how about you look for the topics that everyone is talking about right now instead? TV data startup Boxfish, which just raised $7 million, believes it can make this happen.

 

Thierry Tacheny‘s insight:

Boxfish: TV as you shoud already watch it today !

See on gigaom.com

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Targeted ads are about to take over your TV. There is (almost) no escape.

See on Scoop.itDynamic Ad Insertion & linear TV

Both Comcast and satellite TV providers are bringing « addressable » advertising to marketers.

 

Thierry Tacheny‘s insight:

After Dish and Direct TV, Comcast and NBC Universal unveil targeted advertising around VOD programs.

See on www.washingtonpost.com